Look The Change of Manufacturer competition in Turbocharger Perspective

In the field of application , turbocharger technology is most used for passenger vehicle. Diesel engine IV standard was enforced since 1th July 2013, it was a new requirement for the development of existing diesel engine technology. Turbocharger technology is one of the most efficiency way which is technology to reduce exhausting and improve engine performance, it will enter a big demand market.

Under such development, demand of turbocharger is more strong for light diesel engine. With the limit of fuel consumption increasing and limit of high fuel cost, demand of turbocharger is increasing for passenger vehicle, it offers turbocharger new develop direction.

In the meantime, there are a lot of turbocharger enterprises , but most enterprise scale is small. This forum focuses on direction of turbocharger enterprise reality to make communication between domestic and oversea through finding demand of new market, discussing of key technology and parts development and sharing of high-precision manufacturing technology. 

China Automotive Consulting Center Network find industry buzz, collection and summary through survey and feedback from a lot of customers on the basis of the first turbocharger forum. It will organise the second turbocharger application technology forum on 21th August 2013, we are looking forwarder your attention and visiting.

The changing of competition in the future of car manufacturer is decided by many factors. It is inevitable that we can’t get conclusion only through turbocharger perspective to observe,but we still do it because of we think turbocharger already is a important factor to influence competition of join venture car manufacturer in domestic.The car manufacturer who offer turbocharger will get competitive advantage.

Turbocharger is a simple technology with long history. Engine with turbocharger has advantage of light weight and small volume to compare with nature air intake engine, but ride is bad. According to America EPA standard,turbocharger express tiny fuel economy, however according to European standard,the fuel economy is obvious. We accept America EPA standard.

In recent years European car manufacturer of as representative of VW pushes turbocharger, the key reason is that according to European fuel consumption testing standard, turbocharger can achieve lower fuel consumption which is compared with nature air intake engine of more displacement under the same horse power. In Germany as an example, we think that the reason that European car manufacturer is keen on pushing turbocharger is the European car manufacturer is forced to look for the solution with lower carbon emission as the strict limit of carbon emission of mid-term, and turbocharger is easy to reach.

Although energy-saving and emission-reduction of turbocharger is not very obvious, in fact the situation of policy guides technology is normal. Compared to European, Japanese, American and Chinese policy , we found that although European is force to develop turbocharger as the limit of carbon emission of mid-term, now China offers the best market environment for turbocharger, Car manufacturer who offers turbocharger can get competitive advantage immediately.

But in fact there are many factors to influence consumers ‘preference. We get confirmation from domestic to support our opinion a lot.We still persist that turbocharger will continue to bring competitive changing.

According to different car manufacturers have different market sales percentage in the world and technology trend. We think Ford,General Motors, PSA, Hyundai and Kia ETC not Japanese cars are more possible to push turbocharger in China, and Japan is in two minds. Of course more accurate way is tracking, To understand according to current situation,in Join venture car manufacturer , Ford, General Motor, PSA, Hyundai and Kia will push turbocharger in China greatly one by one. Nissan is possible also. 

For independent brand, domestic market is core factor to consider, main car manufacturer will push turbocharger one by one, there is no big difference on pushing timing. So it is very difficult to cause structural differentiation as this technology.

For join venture brand, we think VW will get pressure of the rate of profits and market share as more competitors entering the market.The early market is compared to current market, there is  no big difference under the competitive environment of Toyota and Honda.Ford , General Motor, PSA ,Hyundai , Kia and Nissan will enjoy high profits and market share of turbocharger market one by one.For Toyota and Honda, the uncertainty in the future is that if the hybrid technology can bring it from the bottom, we are not sure about it.